Kid Rock to headline TPUSA counterprogrammed Super Bowl halftime show
(ABC) — Conservative advocacy group Turning Point USA has announced Kid Rock will headline its counterprogrammed halftime show, dubbed “The All-American Halftime Show,” when Bad Bunny takes the Apple Music Super Bowl Halftime Show stage on Sunday, Feb. 8.
Along with Kid Rock, The “one-of-a-kind streaming event,” which will celebrate “American faith, family, and freedom,” will feature performances from “Bottoms Up” singer Brantley Gilbert, “I Drive Your Truck” singer Lee Brice, and “I Hope” singer Gabby Barret, according to a press release.
TPUSA announced plans for the counterprogrammed show in October after global phenom and album of the year Grammy winner Bad Bunny was named the official Super Bowl halftime performer.
The show will stream “around 8 p.m. ET on Feb. 8, 2026” across TPUSA social platforms, as well as on Daily Wire+, TBN, Real America’s Voice and OANN.
“We’re approaching this show like David and Goliath. Competing with the pro football machine and a global pop superstar is almost impossible… or is it?” Kid Rock said in the release, before taking a jab at Bad Bunny and adding, “We plan to play great songs for folks who love America.”
Turning Point spokesman Andrew Kolvet added in part, “We set out to provide an entertainment option that will be fun, excellent, and exciting for the entire family while millions are gathered together for the big game. These performers will deliver exactly that, and we can’t wait to watch the incredible show they’re about to put on.”
The lineup announcement comes after months of conservative backlash to the NFL’s decision to hire Bad Bunny as the Super Bowl LX halftime show performer.
Bad Bunny, who was born in Puerto Rico and is an American citizen, sings almost exclusively in Spanish and is expected to perform in Spanish during the Super Bowl halftime event. The artist has been on the receiving end of conservative backlash recently for his outspoken support of immigrants in the United States amid recent ICE crackdowns, including in his Grammys acceptance speeches Sunday night.
“Before I say thanks to God, I’m going to say ICE OUT,” Bad Bunny said while accepting the award for best música urbana album. “We’re not savages, we’re not animals. We are humans, and we are Americans.”
He also called on people to fight hate with love, saying “the only thing that is more powerful than hate is love.”
Additionally, in his album of the year acceptance speech, he dedicated the award “to all the people that had to leave their homeland, their country, to follow their dreams.”
