BBB shares consumer tips to avoid scams ahead of America’s 250th anniversary celebrations

RALEIGH, NC (WWAY) — As Americans prepare to celebrate the 250th anniversary of the United States, the Better Business Bureau serving the Eastern Carolinas is warning consumers to stay alert for scams tied to holiday shopping and patriotic promotions.
The milestone Independence Day holiday has prompted increased consumer activity, including purchases of fireworks, flags, and commemorative merchandise. Officials say scammers often take advantage of heightened demand and limited-time shopping decisions.
“Despite the heat wave hitting the Carolinas, many plan to celebrate this hallmark American holiday,” said Mallory Wojciechowski, president and CEO of the BBB. “From fireworks to festive gear, consumers looking to celebrate should take an extra moment before making their last-minute purchases.”
Fake America250 merchandise among concerns
BBB officials say one growing scam involves counterfeit or misleading “America250” merchandise being sold online.
According to consumer reports, some websites have advertised patriotic apparel as being made in the United States when the products were actually manufactured overseas. In other cases, items have been described as higher quality than they actually were, or delivery times have stretched well beyond the holiday.
Officials recommend consumers carefully verify sellers before purchasing, including checking website URLs, company information, and customer reviews through BBB’s website. They also caution against deals that appear significantly cheaper than typical market prices.
Flag and fireworks scams targeted at holiday shoppers
BBB is also warning about scams involving American flags and fireworks, two of the most commonly purchased items ahead of Independence Day.
Online listings for flags may be advertised at unusually low prices, which officials say can be a red flag for fraudulent sellers.
Temporary fireworks stands are also a concern. While many are legitimate, BBB warns some may attempt to capture customers’ credit or debit card information through insecure payment systems.
Consumers are encouraged to pay with cash when possible or use credit cards that offer fraud protection. Officials also recommend keeping receipts and documenting vendor information.
Phishing scams use patriotic themes
BBB says phishing scams tend to increase around patriotic holidays, with scammers using messages tied to Independence Day, veterans’ organizations, or charitable causes to trick consumers into clicking malicious links or sharing personal information.
Officials specifically warned about scams tied to “America250” branding and other patriotic fundraising efforts that may not be legitimate.
BBB advises consumers not to click on unsolicited links and to verify charitable organizations before donating.
Malicious links, officials said, can install malware or lead to identity theft.
Consumers urged to report scams
The BBB encourages anyone who believes they have encountered or fallen victim to a scam to report it through BBB Scam Tracker, which helps warn other consumers.