Christmas snow in Asheville could cost Perry’s Emporium $400,000+

By Paul Clark
Asheville Citizen Times

If Asheville gets the 3 inches of Christmas snow the National Weather Service said is possible, a jewelry store in Wilmington may be out more than $400,000.

Alan Perry of Perry’s Emporium will refund the cost of all jewelry purchased in his Wilmington store between Nov. 26 and Dec. 11 if at least 3 inches of snow falls in Asheville on Christmas Day.

“If it happens, I’m driving to Asheville to shoot some commercials in the snow,” Perry said. “It looks like there’s a dang good chance of it snowing.”

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