Man dies after head-on crash on busy Wilmington road

WILMINGTON, NC (WWAY) — A man has been cited after police say he caused a head-on collision on a busy road in Wilmington Thursday evening.

Wilmington Police Department says officers responded just before 6 p.m. in the 4000-block of Long Leaf Hills Drive.

James Pierce, 69, crossed over the double-yellow line while traveling west on Long Leaf Hills and collided head-on with another driver, according to WPD.

Police initially said both were transported to the hospital with serious but non-life-threatening injuries, but later confirmed that Pierce passed away.