NC State’s on-court success translating to NIL deals off it

RALEIGH, N.C. (WWAY) — Less than two weeks ago, NC State was tied late against Louisville in the opening round of the ACC Tournament. Counting that game, the Wolfpack have reeled off seven wins, capturing the ACC Championship and earning a spot in the Sweet 16.

While their sights are on bigger goals, the winning streak has already made a major impact for some of the team’s players.

“It is a six figure business just this month for NC State,” said Jamie Mottram, President of BreakingT, which has licensing deals with NC State student-athletes.

Before the tournament started, star DJ Burns Jr. shared a link to a shirt from the company featuring his name and image.

“The school and the student athletes are participating in every one of those sales. You know, if it’s a shirt that features an NC State athlete, he or she is receiving proceeds from that sale and all of the sales support the school,” Mottram explained.

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