Running of the Brides takes place in downtown Wilmington

WILMINGTON, NC (WWAY) — Soon-to-be brides lined up early Saturday morning for the chance to get a designer gown at a discounted price. The event took place at A Boxed Event in downtown Wilmington.

A Boxed Event is a new full-service event boutique and Wilmington’s first Eco-Chic event atelier. There were more than 100 dresses for brides to choose from. Brides could also browse veils, wedding jewelry, flower arrangements, and more.

“I think we have to do more for our brides in the area, especially with the recession,” store owner Khalilah Olokunola said. “We want to teach them to reduce, reuse and recycle. If we can help them reduce their funding and the fees they have to pay they can allocate those funds somewhere else.”

Running of the brides takes place in hundreds of cities throughout the United States each year. A Boxed Event is excited to bring the tradition to Wilmington.