Wilmington retirement home apologizes for offensive image on community calendar

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WILMINGTON, NC (WWAY) — A controversial community calendar led to one New Hanover County retirement home apologizing to residents.

Bradley Creek Health Center at Carolina Bay circulated a community calendar with a Christmas greeting card from the 1920s.

Several people contacted our newsroom offended about the cards. WWAY’s Andrew James went to the retirement center for answers.

Management tells us they were not aware of the image when it was first published and distributed on December 1. They say the calendars were taken down as soon as they learned about the image on Monday.

Management says there was not an approval process in place for what had been a simple events calendar. But have now put an approval process in place.

They also released this statement:

“The administration and management of the Bradley Creek Health Center became aware this past Monday of an offensive image that was unfortunately included in a monthly resident calendar that had been distributed to the residents last Friday December 1st. The calendars were immediately removed from the facility. The owners, management and administration of Bradley Creek are deeply embarrassed by and sincerely apologize for the use of this image and the pain it has caused. The thoughtless choice by one employee to use this image is not in any way a reflection of this organization’s values or culture.”

NAACP members tell us they plan to hold a press conference Friday morning reacting to the events flyer.