$1.5M used to help launch new NC logo, slogan

RALEIGH, NC (AP) — Gov. Pat McCrory’s administration has spent $1.5 million to launch a new branding effort for state government this year, with a new state logo and a slogan that reads, “Nothing Compares.”

The News & Observer reports the legislature gave McCrory’s Department of Commerce money for the project, which began in 2014 with input from the Kenan-Flagler Business School at UNC-Chapel Hill.

Commerce officials placed the slogan and logo, which features the letters “NC” in green and blue colors separated by a longleaf pine, on 75 highway billboards across North Carolina this summer.

Commerce Department Director of Strategic and Economic Development Communications Kim Genardo says the billboards were a cheap but highly visible way to debut the campaign.

The logo will replace over 50 distinct logos used by state agencies.

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