Budweiser launching alcohol free beer

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Budweiser to launch national campaign for its first-ever alcohol-free beer. (Photo: Budweiser)

(CNN) — Budweiser announced Tuesday it is launching its first-ever alcohol-free, 50-calorie beer.

Anheuser-Busch InBev said it is using the Budweiser brand to launch Budweiser Zero, an alcohol-free lager that tastes similar to the best-selling alcoholic beverage. One serving has 0 grams of sugar that plans to target health-conscious drinkers.

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“We really want to disrupt this space because we believe there doesn’t need to be a stigma and outdated understanding of non-alcoholic beer,” said Monica Rustgi, Budweiser’s VP of marketing. “Beer is something that people love, so it doesn’t have to be a binary decision of drinking beer with alcohol or not drinking a beer at all.”

Budweiser Zero will be priced similarly to Budweiser and will first be sold in a 12-pack of 12-ounce cans and 16-ounce single cans. A 6 pack of 12-ounce bottles will roll out in November.