Blue Bell announces new flavor mash-up

Blue Bell announced on Monday that its newest flavor is a combination of two favorites.

Chocolate Peanut Butter Cookie Dough is a smooth milk chocolate ice cream combined with peanut butter cookie dough pieces and milk chocolate chunks.

“We have made flavors with chocolate and peanut butter before, but this time we definitely kicked it up a notch with the cookie dough,” said Jimmy Lawhorn, Blue Bell general sales manager. “The peanut butter cookie dough is as smooth as our milk chocolate ice cream. This is a great-tasting combination of flavors that our fans are going to love.”

The flavor hits store shelves Monday. According to the company, it will be available in the half gallon and pint sizes for a limited time.

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