Chamber of Commerce unveils new regional development initiative

WILMINGTON, NC (WWAY) — “Discover opportunity.” That’s the tagline of a new marketing initiative that will premiere during the Wells Fargo Tournament.

New Hanover County and the City of Wilmington recently contributed thousands to the campaign, which was unveiled last night during the Chamber of Commerce’s annual dinner.

The campaign is called “Choose Cape Fear.”

There’s also a website that shows off the type of opportunities offered in the Cape Fear Region for new businesses.

Part of the marketing initiative includes a video that will be distributed to several economic developers, which will then be put on web sites. They will also use digitial advertising.

The Chamber says hopefully the campaign will not end after the PGA Tour event. The idea is that this is just the starting point of the campaign.