How much do Super Bowl commercials cost for the 2024 broadcast?
This year’s crop of Super Bowl ads will feature dozens of top brands, from Anheuser-Busch’s iconic Clydesdales to Uber Eats’ spot featuring Jennifer Aniston and Victoria and David Beckham. If you answered that the cost of a 30-second ad this year is $7 million, you’re right. That’s about on par with last year’s game, but represents a 55% jump from 2019.
This year’s advertisers are not only spending $7 million to buy half a minute of airtime, but are also opening their wallets to secure stars like Aniston and Snoop Dogg, as well as on glitzy productions. And many companies post their ads ahead of the Super Bowl, hoping to build buzz and catpure attention. (You can see some of the pre-released Super Bowl ads here.)
“I try not to think about the money,” director Charles Kidd II, known as Calmatic, told CBS News. He’s got a 60-second ad in this year’s Super Bowl for restaurant chain Popeye’s that features actor and comedian Ken Jeong,
Calmatic added, “Sometimes I don’t even want to know what the budget is, like just, ‘Let me create.’ We have to snap back to reality and be like, ‘Alright, everyone is going to see this.'”
Super Bowl LVIII will broadcast live on Sunday, February 11, at 6:30 p.m. Eastern time from Allegiant Stadium in Las Vegas, Nevada, on CBS and Nickelodeon, as well as on streaming on Paramount+ (CBS and CBS News are owned by Paramount Global.) Here’s how to watch the Super Bowl.
How much did Super Bowl commercials cost in past years?
The cost of a Super Bowl ad has jumped in recent years, rising from $4.5 million in 2019 to $7 million today.
