Kendra Scott, Madewell set to join Mayfaire

WILMINGTON, NC (WWAY) — Two major fashion retailers are preparing to open new storefronts at Mayfaire.

Kendra Scott will open its doors on May 30, marking the brand’s first storefront in the area. Known for its signature shapes and designs, the Austin-based jewelry company was founded in 2002.

Also joining the Mayfaire lineup is Madewell, a fashion retailer known for its denim. The store is expected to open during the 2025 holiday season. Part of the J.Crew Group, the new location will carry men’s and women’s apparel, including jeans, dresses, tees, and accessories.

“We’re thrilled to bring such exciting energy to Mayfaire this season,” said Paige Coniglio, marketing director at Mayfaire. “From high-energy entertainment to elevated fashion experiences, we’re continuing to grow in ways that reflect the needs and interests of our community.”

Dave & Buster’s is also set to open on May 26—bringing games, food, and nightlife to Mayfaire.

To celebrate these new additions, Mayfaire is hosting a VIP Club Launch Party at J.Crew Factory on Friday, June 7 from 3–5 p.m. The event will include food and drinks from Coquina Fishbar, complimentary tote bags for the first 100 guests, and $20 J.Crew Factory gift cards.