‘Speed a Little, Lose a Lot’ campaign launching across NC

WILMINGTON, NC (WWAY) — The N.C. Governor’s Highway Safety Program wants drivers to slow down and is reinforcing that message with its “Speed A Little, Lose A Lot” campaign through the end of March.

Law enforcement agencies across the state will increase patrols next week to catch speeders.

“Speeding was the leading factor in deadly car crashes in 2022,” said NCGHSP Director Mark Ezzell. “Though a simple message, the reminder to slow down could save lives. We want people to arrive safely to their destinations.”

State and national research shows that traveling at higher speeds increases the risks of crashes and injuries for drivers, pedestrians and others. Unfortunately, people have been driving faster in recent decades, as speeds have steadily increased since the first observational survey by the National Highway Traffic Safety Administration in 2002.