Statewide ‘Booze It & Lose It’ campaign launches next week

RALEIGH, NC (WWAY) — The N.C. Governor’s Highway Safety Program announces the launch of the upcoming Labor Day “Booze It & Lose It” campaign.

The statewide enforcement initiative starts Monday, August 25th, and runs through September 7th.

Drivers can expect to see an increase in law enforcement patrols and checkpoints statewide over the next couple of weeks.

“While Labor Day is a popular time for final summer getaways, it is also a very dangerous time to be on the roads,” said GHSP Director Mark Ezzell. “Impaired driving is a thoroughly preventable crime. This campaign reminds everyone to make smart decisions behind the wheel and prioritize safety.”

During last year’s Labor Day “Booze It & Lose It” campaign, there were 444 alcohol-involved crashes in North Carolina. Eleven of these crashes resulted in fatalities.