Wilmington businesses collaborate for ‘Rediscover Downtown’ campaign
WILMINGTON, NC (WWAY) — “Rediscover Downtown” is a new campaign created by Front Street Brewery to bolster commerce in downtown Wilmington. Public Relations Manager Miranda Mccord said the idea was developed to bring customers to the area.
“We wanted this to be a low-cost thing and just trying to bring as much locals back downtown,” McCord said
On Saturday, people stopping by participating businesses just had to mention the codeword “rediscover” to unlock exclusive perks and discounts. Some of the participating businesses include Front Street Brewery, Modern Legend, Hidden Grounds, IronClad Brewery, Rosie Revolution, Rebellion NC, Aqua Fedora, Eclectic Artisans, Fox’s Hole in the Wall, Social Tequila Bar, and Pour Tap Room
One of those participating businesses is Rosie Revolution. The vintage clothing store is helmed by Rosie Villa and her son, Matthew Pifer, who said they jumped at the opportunity to uplift other local businesses.
“We’re very community oriented here,” Pifer said. “So, we’re always looking to get involved with other business owners an just the community in general. So, we were really excited to be a part of it and offer 15% off to anybody who mentions the secret code.”
Although the clothing store is new to the area, the business has been operating for 19 years. Villa said she hand selects their vintage garments, going all the way back to pieces from the 1800s.
“I look for things that are different,” Villa said. “We have different things in here, it’s not your ordinary shop. So, we also have costumes, we have hats that are handmade and also vintage, and we have recycled art.”
Supporting unique businesses like Rosie Revolution, McCord said, is the mission of Rediscover Downtown.
“The fun thing about Rediscover Downtown is that we are kind of bringing back this community so that we are all able to collaborate and lean on each other in times of hardship,” she said.
If you missed the rediscover downtown on Saturday, don’t worry, Front Street Brewery said Rediscover Downtown is planned to be a reoccurring campaign.
