France family exploring potential sale of NASCAR
By Bob Pockrass and Darren Rovell (ESPN.com)
The France family, who owns NASCAR, has engaged investment bank Goldman Sachs to explore a sale of the sanctioning body, ESPN has confirmed.
Reuters first reported the potential for a sale, which has been rumored for more than a decade. Those rumors have increased over the last year amid NASCAR’s struggles to attract fans, both in-person and on television. The three public companies that own tracks where NASCAR races take place have reported a combined attendance revenue decline of 54 percent over the last decade.
Ratings for many races this year have hit all-time lows, as recent years have seen the exit of the sport’s two most popular drivers, Jeff Gordon and Dale Earnhardt Jr. Three other drivers who occasionally transcended the sport, Carl Edwards, Tony Stewart and Danica Patrick, are also gone.
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