NC dentist apologizes for ‘ignorant and offensive’ ad

RALEIGH, N.C. (WNCN) — A Raleigh dentist is apologizing for an ad she called “ignorant and offensive” that ran in a local magazine.

Dr. Jill Sonner with Renaissance Dental Center said there was no ill intent behind the ad that shows her and two other dentists advertising a free whitening system.

In the ad, Sonner is dressed in a Native American costume while the other dentists are in a geisha costume and a Scottish outfit.

The ad appears in the May/June edition of Midtown Magazine.

“The idea behind the ad was just the message that a smile is universal, and we all smile in the same language. We did not realize at the time that it would be offensive or insensitive. We are truly sorry,” Sonner told CBS 17.

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