Pop-Tarts asks Taylor Swift to release Chiefs treats recipe

Kellanova-owned snack maker Pop-Tarts has asked pop star Taylor Swift to release the recipe for the pastries she baked the Kansas City Chiefs.

Swift, who is dating Super Bowl winner and Chiefs tight end Travis Kelce, made homemade toaster pastries for Kelce’s teammates, coach Andy Reid told NBC Sports’ PFT Live.

“Behind the scenes, to fit in — she didn’t even know she was doing this, I don’t think — but she likes to cook, so she made the offensive linemen these homemade Pop-Tarts,” Reid said.

Pop-Tarts followed up with a full-page ad in The Kansas City Star as well as a post on Instagram asking Swift for the proprietary recipe. The brand said if Swift turns it over, Pop-Tarts would double a $12,500 donation to Harvesters, a Feeding America partner food bank. In its own post on Instagram, Harvesters said Swift has supported its mission in the past. “Now, her sharing the recipe could mean even more money for folks in Kansas City experiencing food insecurity,” Harvesters said.

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