UPDATE: UNCW grad wins Doritos Super Bowl ad campaign

February 3, 2025

WWAY News,

From left, Nate Norell and Dylan Bradshaw are among the final three in a nationwide Superbowl ad contest. (Courtesy: Dylan Bradshaw) — From left, Nate Norell and Dylan Bradshaw won a nationwide Super Bowl ad contest. (Courtesy: Dylan Bradshaw)

WILMINGTON, NC (WWAY) — UNCW graduate Dylan Bradshaw has won this year’s “Doritos Crash the Super Bowl” contest, securing a $1 million prize and a commercial spot during the Super Bowl. The announcement was made live on the Today show.

Bradshaw, who earned a Film Studies degree from UNCW in 2019, entered the competition with his submission, “Abduction.” The contest, which relies on public voting, pitted him against two other finalists for the top prize.

As the winner, Bradshaw’s commercial will be broadcast to millions during the Super Bowl.

You can check out the winning video on the Doritos Crash the Super Bowl website.