Jeff Rivenbark

Evening Anchor

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Jeff Rivenbark joined WWAY in March 2018. He currently co-anchors WWAY News at 6 pm with Hannah Patrick and solo anchors the 7 pm, 10 pm and 11 pm newscasts. Before coming to the evenings to work, Jeff served as a co-anchor of Good Morning Carolina for more than four years.

During his tenure at WWAY, he has interviewed several newsmakers including Governor Roy Cooper and Congressman David Rouzer, and he has covered hurricanes Florence (2018), Dorian (2019) and Isaias (2020). He has also featured dozens of educators for the station’s “Teacher of the Week” franchise. Jeff has worked on special reports evaluating the opioid crisis in the Cape Fear and the controversy over Confederate statues on public grounds. He has won numerous awards from the Radio Television Digital News Association of the Carolinas.

Before returning to Wilmington in 2018, Jeff’s broadcasting career took him to Charlotte, Raleigh, Greenville and St. Joseph (MO). He worked at WTVI PBS Charlotte (Executive Producer), WBTV TV 3 (Assignment Editor/Reporter), Spectrum News (Assignment Editor), WCCB TV (Assignment Editor), WNCT TV (Anchor/Reporter) and KQTV TV (Anchor). He was also a public information officer with the Immunization Branch of the N.C. Department of Health and Human Services.

In his free time, Jeff is an adjunct professor with the Communication Studies Department at UNC Wilmington where he teaches Multimedia Journalism. He enjoys spending time with his Lab-mix rescue, Daisy, and long walks on the beach. Jeff is currently a board member with Teen Scene, a non-profit organization that produces a monthly literary publication written by and for teenagers. Previously, he has served as a board member with Thalian Association Community Theatre.

Jeff earned a B.A. in Communication Studies from UNC Wilmington in 1993 and a M.A. Journalism from Regent University in 1996. He is originally from Burgaw, NC. You can follow Jeff on Facebook, Linkedin and Twitter. Feel free to email him at